Sample work

Under component 4 of the project - Project Management Support and Technical Assistance funded by the World Bank, Danson was recruited by Phu Ly PMU to provide the consultancy service of planning and implementation of a comprehensive communication campaign in approximately 48 months covering project activities.

Communication activities were designed for the purpose of both attitude and evidence-based behaviour change in the community of local residents and government officials in the momentum of urbanization in their city. Danson has implemented periodical cohesive communication plans via multiple channels, targeting a grand scale of audience, ranging from urban districts to villages where the water and sanitation issue emerged as one of the main concerns. The seamless coordination between the Consultant and the PMU has also attracted the involvement from the official TV and radio channel of the province, as well as the provincial news agency and other publications throughout the process.