Considered one of the European Union’s most successful technical assistance projects globally, the Multilateral Trade Assistance Project MUTRAP III and EU MUTRAP has made a significant impact on Vietnam’s path toward international economic integration. This includes the contribution of an effective communication campaign aimed at enhancing public awareness of international trade and investment issues. Danson helped MUTRAP III and EU MUTRAP achieve success in building the image of a long-term collaborative initiative with diverse activities targeting the business community.
The communication activities and campaigns attracted an increasing number of reporters and journalists, contributing to the enhancement of media knowledge and capabilities in this field. Danson also facilitated the organization of press conferences and policy seminars on trade issues and matters related to the negotiation of the Free Trade Agreement between the EU and Vietnam.
