Sample works
Danson’s high-profile clients view social responsibility and impact as cornerstones to an authentic holistic success. Danson and our client partners have turned the viewpoint into reality by practicing at the junction of creativity, commerce and social consciousness.
Healthcare Innovation Forum 2022, 2023
This is an annual event attended by healthcare leaders, global experts, and stakeholders to discuss solutions for addressing current and future challenges in the healthcare sector. Danson has supported both...
Building and strengthening community consensus for a smoke-free Vietnam from 2009 to the present
Since 2009, as the communication consultant for the Vietnam Tobacco Control Program in "Smoke-free Vietnam", Danson has helped build and strengthen public support for the enactment and implementation of the Law on Prevention and Control of Tobacco Harms in Vietnam 2012.
Enhancing Patient Access To New Medicines
Danson supports innovative pharmaceutical companies in developing and implementing communication strategies to promote policies that foster a predictable and sustainable environment for business operating, thereby increasing patient access to new medicines.
Developing an official website as a resource for providing knowledge and referencing information on innovation medicine in Vietnam.
Danson developed the idea for the Value of Innovation website as an information platform on global healthcare trends, advanced innovations, and related policies aimed at creating positive impacts on the healthcare industry in Vietnam.
Training Spokespersons For Banking And Finance Management Officials
Danson designs specialized training courses for management personnel at NAPAS and the State Bank of Vietnam (SBV). The objective is to equip representatives of these organizations with crucial skills for working with the press and appearing in the media.
Multiplatform communication supporting the advocacy for a ban on electronic cigarettes in Vietnam
Danson employed a multi-channel approach in our communication campaign to amplify the voices against e-cigarette use among youth, while advocating for the Vietnamese government to enact regulations prohibiting the circulation of e-cigarette products, safeguarding the younger generation.
Thought Leadership for physical activity prescription in disease prevention and treatment
Aiming to enhance physical activity in Vietnam, Danson leveraged its expertise in public health communication to organize a series of programs. These programs aimed to raise public awareness about the importance of physical activity in daily life, translating academic knowledge into accessible explanations and expert advice. This work further informed policy recommendations, supporting the development of physical activity guidelines for Vietnam.
The multiplatform campaign ‘Women Building Smoke-Free Homes’ featuring the true story of a woman with lung cancer
Danson spearheaded a campaign leveraging the true story of Ms. Nguyen Thi Huong, a non-smoker diagnosed with lung cancer. Our work encompassed identifying and casting the main character, developing the concept, script, and producing the television commercial (TVC). Additionally, we provided support for the launch event and executed a comprehensive media campaign across social media, radio, print, and television channels.
Communication consulting for the European Union’s Trade and Investment Support Program 2008-2018
In its role as a communication consultant, Danson played a key part in the success of MUTRAP III and EU MUTRAP in establishing their image as a long-term collaborative initiative, known for its diverse activities aimed at the business community.
Disease awareness and healthcare capacity building for patients
Danson has supported Novartis' communication efforts to raise awareness and understanding of diseases within the community, providing updates on the burden of illnesses such as cancer, cardiovascular diseases, hypertension, and glaucoma, while highlighting Novartis' meaningful collaborations dedicated to improving the lives of Vietnamese patients.
Inspiring Kids To Make Sport A Daily Habit Through Physical Education
Danson, a crucial partner of Nike Vietnam in implementing the "Active with Sports" program, has achieved significant progress. Through government relations efforts and the establishment of strong partnerships, "Active with Sports" received guidance and directives from Vietnam's Ministry of Education and Training for nationwide implementation across all provincial Departments of Education and Training.
World Bank funded project: Communication for Changing Awareness, Attitudes, and Behaviors in the Community – Project for Developing a Medium-Sized Urban Area in Phu Ly City
In the Project Management Support and Technical Support component funded by the World Bank, Danson supported the Phu Ly Project Management Board by providing advisory services on planning and implementing a comprehensive communication campaign for all project activities.
Promoting Vietnam’s economy to the world through documentary videos
Danson developed the idea and produced a promotional video showcasing Vietnam's economy - Vietnam after 35 years of Doi Moi for Ministry of Foreign Affairs of Vietnam.
Public Education To Empower Consumers’ Choices Of Low-Salt Intakes
In 2020, Danson participated in the Reduce Salt for Health campaign in Vietnam as a strategic communications partner. The goal was to support the World Health Organization in Vietnam, the Department of Preventive Medicine - Ministry of Health, and Resolve to Save Lives in reducing the prevalence of high blood pressure, heart disease, and stroke in Vietnam.
