Pharmaceutical company Novartis collaborates with the Ministry of Health, major hospitals, and leading specialized disease organizations to carry out various activities aimed at improving healthcare effectiveness for patients. Danson has supported Novartis in its communication efforts to enhance community knowledge and understanding of diseases, provide updates on disease burden such as cancer, cardiovascular diseases, hypertension, and glaucoma, and highlight Novartis’ meaningful collaborative activities for Vietnamese patients. Danson assisted in drafting press releases and proposing content ideas for articles on these events. Coverage in the form of news reports and television features was implemented and broadcast on Tier 1 mainstream media channels. Through these communication efforts, Novartis’ events achieved positive outcomes and provided valuable information to the community
