The “Active with Sports” program/6C Strategy is part of “Made to Play”—Nike’s initiative to encourage children to engage in physical activity through play and sports, thereby promoting healthier, happier, and more successful lives.

Launched for the first time in Ho Chi Minh City in 2015, “Active with Sports” and the 6C Strategy are now expanding to all primary schools nationwide. As a key partner of Nike Vietnam, Danson has:

  • Advised on developing the initiative into a nationwide project.
  • Integrated the 6C Strategy into the Physical Education curriculum in primary schools.
  • Planned and implemented the program across 63 provinces and cities.
  • Designed and operated an open educational resources website for teachers.
  • Produced documentary videos for the program.

Nike Vietnam, Danson, and VNIES will collaborate to disseminate this program and provide enhanced physical education experiences for primary school children across all 63 provinces/cities in Vietnam.