“Don’t Let E-Cigarette Smoke Cloud Our Future Generation” is a message opposing the use of electronic cigarettes among young people and supporting the Vietnamese government’s regulation to ban the circulation of electronic cigarette products, thereby protecting the younger generation.
Danson employed a multichannel approach, disseminating TV advertisements about electronic cigarettes across the Vn0khoithuoc social media ecosystem and placing digital out-of-home (DOOH) advertisements in cinema systems. This was complemented by news and articles in mainstream media to support the activities of tobacco control partners.
