Danson designed a campaign using the true story of Mrs. Nguyễn Thị Hương, a non-smoker who was diagnosed with lung cancer. Danson handled the search and arrangement of the main character, developed the concept, script, and produced the television commercial (TVC).
Three 30-second TV advertisements featuring the main character were broadcast on Facebook, radio, and online news channels from December 2016 to February 2017, receiving over 4 million views.
The campaign ‘Women Building Smoke-Free Homes’ was presented at the 17th World Conference on Tobacco or Health in South Africa in 2018 by the Vietnamese Tobacco Control Delegation.
