Danson served as a strategic partner in designing and implementing the communication campaign and media relations activities for the ‘Physical Activity Prescription for the Prevention and Treatment of Non-Communicable Diseases’ project. The aim is to enhance the capacity of healthcare professionals to incorporate physical activity into patient prescriptions.
Danson has developed a network of medical experts for article writing and content creation; established a network of health journalists to cover the topic; built a community and media channels to raise public awareness about the importance of physical activity in daily life; and translated academic knowledge into expert advice. These efforts support policy proposals for developing physical activity guidelines in Vietnam. Evaluations indicate positive impacts on the awareness and actions of healthcare professionals, journalists, policymakers, and the general public. The process for developing national guidelines on physical activity has been initiated
